Critical Acclaim for the film Charlie the Ox
December 2, 2008Using the All Time 50 Top Box Office Movies to Market Your Film
September 20, 2008If you wanted to create a film, but wanted to knowwhat genres are the most popular movie genres, you could start by analyzing the top box office movies of all time.
Similarly, if you completed your film and want to successfully promote it, you might see from the list of the top 50 box office movies below that your film might not fit into the most popular movie genres using this research below. For example, since comedy is one of the most popular genres, you could decide to add a cutscene(s) of a humorous conversation between two people if the movie can accommodate it in terms of plot. That way, when you go to a distributor, you could find “yet” another way to market your film!
There are many variations you could come up with, you just have to be creative and find new ways to market your film! A chart is below of the top 50 Top Box Office Movies, their top grosses, what genre(s) they are and out of the top 50 films, how popular is their genre(s).
Please let me know if you had any creative thoughts and still want to explore them by posting a comment and/or emailing me, Jonathan at moviedistributionfacts@gmail.com.
The results from the graph below show the top 50 box office gross hit movies of all time. They are separated into multi genre movies with information from IMDB.com categorizing them into genres. The top movie genres are Drama, Romance, Action, Adventure, Animation, Sci-Fi, Fantasy, Comedy, Crime, Family & Thriller. Other genres did not make the list. The results are not out of 100%, rather 50 x the number of genres.)The movies are with their respective genres the highest in obviously Action- 52% (26 out of the top 50 movies had the action genre in the film) of the 50 movies and even higher in Adventure- at 66% (33 out of the top 50 movies had adventure.) This is of course obvious that people go to see action and adventure the most.
Lets concentrate on the other most popular genres below :
Sci Fi, Comedy, Fantasy and Romance are the most popular. 16 Sci Fi movies have made over 200 million box office receipts, the same as comedy. Following this Fantasy and Romance share the same split, 20% each of the top 50 movies.
What to learn from this research?
To add as many genres to your film as possible to market it!
| Top Box Office Movies | Total Box Office Film Gross (In Millions) | Genre(s) | Total Movies % out of 50 movies – genre popularity |
| #1 Titanic | $600,788 | Drama, Romance | Drama-8/50=16%
Romance-10/50 =20% |
| #2 Star Wars : Episode III Revenge of the Sith | $460,998 | Action, Adventure, Sci Fi | Action-26/50= 52%, Adventure-33/50=66% Sci Fi-16/50=32% |
| #3 Shrek 2 | $437,212 | Animation, Adventure, Comedy, Romance | Animation-7/50=16%
Adventure-33/50=66% Comedy-16/50=32% |
| #4 E.T: the Extra Terrestrial | $434,974 | Adventure, Drama, Sci Fi | Adventure-33/50=66%
Drama-8/50=16% Sci Fi-16/50=32% |
| #5 Star Wars: Episode I – The Phantom Menace | $431,088 | Action, Adventure, Sci Fi | Action-26/50= 52% Adventure-33/50=66% Sci Fi-16/50=32% |
| #6 Pirates of the Caribbean: Dead Man’s Chest | $423,416 | Action, Adventure, Comedy | Action-26/50= 52% Adventure-33/50=66% Comedy-16/50=32% |
| #7 Spider Man | $407,681 | Action, Crime. Romance, Sci-Fi | Action-26/50= 52%
Crime-4/50=8% Drama-8/50=16% Sci Fi-16/50=32% |
| #8 Star Wars: Episode III – Revenge of the Sith | $380,270 | Action, Adventure, Sci Fi | Action-26/50= 52% Adventure-33/50=66% Sci Fi-16/50=32% |
| #9 Lord of the Rings : Return of the King | $377,192 | Action, Adventure, Fantasy | Action-26/50= 52% Adventure-33/50=66% Fantasy-10/50=20% |
| #10 Spider-Man 2 | $373,377 | Action, Crime, Romance, Sci-Fi | Action-26/50= 52%
Crime-4/50=8% Romance-10/50=20% Sci Fi-16/50=32% |
| #11 The Passion Of Christ | $370,773 | Drama | Drama-8/50=16% |
| #12 Jurassic Park | $357,067 | Action, Adventure, SciFi | Action-26/50= 52% Adventure-33/50=66% Sci Fi-16/50=32% |
| #13 The Lord of the Rings : The Two Towers | $341,748 | Action, Adventure, Fantasy | Action-26/50= 52% Adventure-33/50=66% Fantasy-10/50=20% |
| #14 Finding Nemo | $339,714 | Action, Adventure, Comedy | Action-26/50= 52% Adventure-33/50=66%
Comedy-16/50=32% |
| #15 Spider Man 3 | $336,530 | Action, Crime, Romance, Sci-Fi | Action-26/50= 52%
Crime-4/50=8% Romance-10/50=20% Sci-Fi-16/50=32% |
| #16 Forrest Gump | $329,693 | Comedy, Drama, Romance | Comedy-16/50=32%
Drama-8/50=16% Romance-10/50=20% |
| #17 The Lion King | $328,538 | Animation, Adventure, Drama | Animation-7/60=14%
Adventure-33/50=66% Drama-8/50=16% |
| #18 Shrek the Third | $320,706 | Animation, Adventure, Comedy, Romance | Animation-7/60=14%
Adventure-33/50=66% Comedy-16/50=32% Romance-10/50=20% |
| #19 Transformers | $319,222 | Action, Adventure, SciFi | Action-26/50= 52% Adventure-33/50=66% Sci Fi-16/50=32% |
| #20 Harry Potter and The Sorcerer’s Stone | $317,575 | Family, Adventure, Fanatsy | Family-8/50=165 Adventure-33/50=66% Fantasy-10/50=20% |
| #21 The Lord Of The Rings: Fellowship of the Ring | $314,163 | Action, Adventure, Fantasy | Action-26/50= 52% Adventure-33/50=66% Fantasy-10/50=20% |
| #22 Star Wars: Episode II – Attack Of The Clones | $310,676 | Action, Adventure, Sci Fi | Action-26/50= 52% Adventure-33/50=66% Sci Fi-16/50=32% |
| #23 Pirates of the Caribbean: At World’s End | $309,302 | Action, Adventure, Comedy | Action-26/50= 52% Adventure-33/50=66% Comedy-16/50=32% |
| #24 Star Wars: Episode VI – Return Of The Jedi | $309,206 | Action, Adventure, Sci Fi | Action-26/50= 52% Adventure-33/50=66% Sci Fi-16/50=32% |
| #25 Independence Day | $306,169 | Action, Sci Fi | Action-26/50= 52% Sci Fi-16/50=32% |
| #26 Pirates of the Caribbean: The Curse of the Black Pearl |
$305,411 | Action, Adventure, Comedy | Action-26/50= 52% Adventure-33/50=66% Comedy-16/50=32% |
| #27 The Sixth Sense | $293,506 | Drama, Thriller | Drama-8/50=16%
Thriller-3/50=6% |
| #28 Harry Potter and the Order of the Phoenix | $292,000 | Family, Adventure, Fantasy | Family-8/50=16%
Adventure-33/50=66% Fantasy-10/50=20% |
| #29 The Chronicles of Narnia: The Lion, The Witch and the Wardrobe |
$291,709 | Action, Adventure, Fanatsy | Action-26/50= 52% Adventure-33/50=66% Fantasy-10/50=20% |
| #30 Iron Man | $290,601 | Action, Adventure. Drama | Action-26/50= 52% Adventure-33/50=66% Drama-8/50=16% |
| #31 Star Wars: Episode V – The Empire Strikes Back | $209,272 | Action, Adventure, Sci Fi | Action-26/50= 52% Adventure-33/50=66% Sci Fi-16/50=32% |
| #32 Harry Potter and the Goblet of Fire | $290,013 | Family, Adventure, Fantasy | Family-8/50=165
Adventure-33/50=66% Fantasy-10/50=20% |
| #33 Home Alone | $285,761 | Family, Comedy, Crime | Family-8/50=16%
Comedy-16/50=32% Crime-4/50=8% |
| #34 The Matrix Reloaded | $281,538 | Action, Adventure, Sci Fi | Action-26/50= 52% Adventure-33/50=66% Sci Fi-16/50=32% |
| #35 Meet the Fouckers | $279,167 | Comedy, Romance | Comedy-8/50=16%
Romance-10/50=20% |
| #36 Shrek | $267,665 | Animation, Adventure, Comedy, Romance | Animation-7/50=14%
Adventure-33/50=66% Comedy-8/50=16% Romance-10/50=20% |
| #37 Harry Potter and the Chamber of Secrets | $261,979 | Family, Adventure, Fantasy | Family-8/50=16%
Adventure-33/50=66% Fantasy-10/50=20% |
| #38 The Incredibles | $261,435 | Animation, Adventure, Action | Animation-7/50=14%
Adventure-33/50=66% Action-26/50= 52% |
| #39 Dr. Suess, How the Grinch Stole Christmas | $260,031 | Comedy, Family | Comedy-8/50=16%
Family-8/50=32% |
| #40 Jaws | $260,000 | Adventure, Thriller | Adventure-33/50=66%
Thriller-3/50=6% |
| #41 Indiana Jones and the Kingdom of the Crystal Scull | $257,620 | Adventure/Action | Adventure-33/50=66%
Action-26/50= 52% |
| #42 I Am Legend | $256,386 | Drama, Sci-Fi, Thriller | Drama-8/50=16%
Sci-Fi-16/50=32% Thriller-3/50=6% |
| #43 Monsters Inc. | $255,870 | Animation, Comedy, Family, | Animation-7/50=14%
Adventure-33/50=66% Thriller-3/50=6% |
| #44 Batman (Original, 1989) | $251,190 | Action, Crime, Sci-Fi | Action-26/50=32%
Crime-4/50=8% Sci-Fi-16/50=32% |
| #45 Night At the Museum | $250,863 | Adventure, Family, Comedy | Adventure-33/50=66%
Comedy-8/50=16% Family-8/50=16% |
| #46 Men In Black | $250,156 | Action, Comedy, Sci-fi | Action-26/50= 52%
Comedy-8/50=16% Sci-Fi-16/50=32% |
| #47 Harry Potter and the Prisoner of Azkaban | $249,538 | Family, Adventure, Fantasy | Family-8/50=16%
Adventure-33/50=66% Fantasy-8/50=16% |
| #48 Toy Story 2 | $245,852 | Animation, Adventure, Family | Animation-7/50=14%
Adventure-33/50=66% Family-8/50=16% |
| #49 Cars | $244,082 | Family, Animation, Comedy | Family-8/50=16%
Animation-7/50=14% Comedy-8/50=16% |
| #50 Bruce Almighty | $242,704 | Comedy, Fantasy, Romance | Comedy-8/50=16%
Fantasy-8/50=16% Romance-10/50=20% |
For any questions, please reply to the post or to moviedistributionfacts@gmail.com.
DIRECT TO DVD FOR THE SMALL FILM BUDGET
July 3, 2008
Before you read this, please be informed that self-distribution Direct to DVD sales should not be your first choice or second.
Numbers will tell you that established distribution companies can make more money for you by distributing your film.
If you have not found a distributor, or just don’t prefer the traditional model, you can find solace in this blog post and you can make up to 800% profit of your film by self distributing and getting the best prices for what is needed to distribute a film.
Before you begin, you will need a UPC number to make your DVD official:
The official way to get a UPC is to become a member of the UCC (Uniform Code Council). However, they are very expensive for this budget and overall. So you can buy a UPC code from a reseller. Buy a Bar Code caters to small-time entrepreneurs, inventors, artists and musicians. You can purchase a UPC for $35 (after a one-time $75 registration fee). This is a great bargain; for your $35 you get emailed a TIFF of the actual bar code, so you can skip Step 2. If you are truly trying to minimize your initial expenses and you are sure you will need only one UPC you can purchase one (with bar code image delivered) for $89 from Rovix.
If you use Discmakers to duplicate your DVD, they’ll give you a free UPC bar code. Their prices for duplication are hard to beat and are the near the prices in this blog post.
The Budget :
You should for a sample small budget to at least sell 5,000 copies at $8 dollars each $40,000 dollars.
Of course in the next post, I will be covering sample numbers from a mid sized budget to a big sized budget.
For DVD sales, you can sell to two major outlets of out your 5,000 copies.
You can sell 1,300 copies to DVD rental places at 8 dollars each – $10,400 profit.
You can sell 3,700 copies to media stores at 8 dollars each – $29,600 profit.
Your costs will be : (excluding production and post production costs except for DVD Authoring)
DVD Authoring – From $1,000 to $3,000
DVD Replication: From $1000 to $3000 (DVD included)
DVD Cover Art from $500 or less and for design and per full color copy, about $1700.
That’s $4,200 in total costs, of course for any marketing effort you can add $800 or more, most of the time a lot more with that goes with a budget. If you check Discmakers – They’ll quote you about $5,000 dollars to streamline the whole effort.
For $5,000 or more you can have profits of 800% or less.
If you decide to do all of this in-house, it probably would cost more because companies specializing in these fields of post production are able to give breaks due to the high volume they do. Still, if your insistent, you would probably lose near half of your profit and time to do it as a one to three man job.
If we look at the price for a single DVD by DIY:
DVD replication – at least $.35 per DVD, DVD case – $.50 per DVD and DVD artwork – $1.00 per DVD
Total cost is :
$1.85 – $8.00 profit price= $6.15 = about 325% – 400% markup profit.
$6.15 x 5,000 copies = $30,750 Net Profit
$8.00 x 5,000 copies= $40,000 Gross Profit
If you create the DVD process yourself or with a few people, you would probably make about 325% – 400%. If you outsource DVD creation, at the very least you could make 600% profit.
Next we’ll cover how to market this small budget DVD to a mass audience using the Internet and Advertising.
For any other questions or comments please leave a response on this post below or contact me at moviedistributionfacts@gmail.com.
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July 1, 2008google0c976f4aef78d72d.html
google verfication link, pay no mind to it.
Some Inspiration for Independent Filmmakers
June 26, 2008The Box Office is going through it’s summer hurdle and it’s problematic for indie filmmakers.
Don’t worry, innovations in distribution (Netflix, legal downloading, on-demand cable, even releasing films in theaters and on DVD the same day) will save the indie business. Besides, things just look bad right now because we’re in the annual summer slump; indie films will flourish again in the fall, when prestige pictures are released in order to appeal to Oscar voters.
See the rest of the article By Gary Sussman, “Is the Sky Falling on the indie film business?”
Answer to: How to send out my film to a distributor?
June 24, 2008Thanks Robert for your question.
There is a few things you must do to prepare your film for a distributor.
Firstly, you can find movie distributor links here and find their addresses from their respective websites. Then, follow their instuctions on how to send your DVD in to them. Most likely they will ask for some or all of the following steps to send them :
Secondly, is burning a DVD. This is elementary with Mac software like DVD Studio Pro. On Mac, if you are doing film editing, you can use Final Cut Pro and when you are finished editing, you will export the movie into .mov format or .avi format and easily bring these into DVD Studio Pro. Other DVD authoring such as menu creation and extras will be important to market your film and are slightly more complicated when creating this DVD, so seek help if your not sure how to do this.
Thirdly, is the cover artwork, your DVD cover. This can be created in Adobe Photoshop and exported into size with DVD Cover Creator. Still shots are also important. Pick your favorite still shots in the film! 5-10 will do. These will advertise your film and can be made into a small booklet with the help of any copy center.
Fourthly is your Press Release. Your Press release will be one to two pages long. It will be advertise the plot and sell their story to the distributor. (this is very important) Write quick and fast statements about the plot and don’t use run- on sentences. The press release will also contain the director, screenwriter and all the crew involved on a business letterhead. Also you should put the duration of the film and the film ratio as well (4:3- fullscreen, 16:9 widescreen). After this is said and done your ready to send.
One more note : Involve another letterhead saying that upon sending your DVD and it meets their approval, you will send a 30 page film distribution memorandum describing in detail every aspect of the film. For a complete step by step breakdown of a film distribution memorandum click here.
For any other questions, please reply to this post or send an email to me, at filmdistributionfacts@gmail.com.
Answer to : What is the difference between Independent and Hollywood Movie Marketing
June 23, 2008Thanks jerry for your question.
You asked : what is the difference between Independent and Hollywood Marketing?
I wanted to show a most current example, so I used internet marketing to illustrate the answer.
Internet Marketing is on the rise, and many companies take new ideas from the web and apply it to conventional non-internet marketing. Studies have shown that there is a difference between the ways Independent filmmakers market their film to the way Hollywood does. In the conference papers of the International Communication annual meeting in 2007, they discussed Charles Hoffader’s ideals, a popular scholar in general web marketing activity and they applied it to the film industry.
According to Hoffader, there is four levels of interaction in websites. They are Communication, Sales, Content and Networking. “ We can say that the first two, Communication and Sales reflect promotional goals through sales from different movie distribution outlets of the Independent/Hollywood filmmaker. The second two interactions are content and networking, that reflect goals of maximizing and audience interaction to develop demand and profit for the films themselves.” (Intl’ Communication Association meeting, pp.2)
Consider websites from popular movies such as “Fun with Dick and Jane”, “Saw 2”, and “Chronicles of Narnia” vs. an Independent film such as “Man From Earth” and reflect on the Sales and Communication to the Content and Networking of each other.
Man From Earth encourages an audience member to participate in networking by creating links in their home page, which you can rate or write a review for the movie on Blockbuster, Yahoo or Amazon etc. With “Fun with Dick and Jane” all that is on the website is to buy the DVD and it’s based on a film critic you don’t know and doesn’t say much to convince you.
A Filmmaker can tell a lot from a website about if you want to Independently distribute or Hollywood distribute. Your success will depend a lot on the fan devotion and effective audience creating based on history and your idealism of Independent Film.
You can market yourself towards a “moviegoer audience” based on monetary merchandising, i.e. Harry Potter, or you can market your film through viral marketing and simplified networking, which includes individual interaction or rating and reviewing your movie.











Posted by moviedistributionfacts
Posted by moviedistributionfacts 
Posted by moviedistributionfacts